✓ Use a travel agent. Typically, travel agents don’t receive a commission for booking airfare, so they will only book a ticket if you ask them to, and usually as part of a package. (Some agents charge a service fee for airline tickets.) Some fares, such as complex multistop or multi-airline flights, or an around-the-world ticket, are best left to a professional. Agents also have access to wholesale fares that you might not find online, but be warned that some of these fares come with significant restrictions. For a simple point-to-point itinerary, you may be better off booking yourself.
✓ Book directly. Airlines will happily sell you a ticket through their websites or by phone. If you go that route first, you’ll lose the ability to run a side-by-side price comparison with a competing airline. An airline may also charge a fee to buy a ticket by phone, and it may quote you a higher fare than the one you’d find online. You’ll also receive some benefits, however, such as the ability to customize your fare with optional items like the ability to check a bag, get a confirmed seat reservation, or advance-buy Wi-Fi packages. Airlines sometimes offer direct-booking customers a mileage bonus. You’re also working directly with the airline, so you don’t have a travel agent to call for help if you need to change the ticket, and you’ll be bound by that airline’s policies for changes.
✓ Buy through an online travel agency or aggregator. Online agencies such as Expedia or aggregator sites like Kayak or Hipmunk display most available airfares, allowing you to quickly compare the most convenient routing and find the most affordable ticket price. What’s more, if something goes wrong you can call the online agency for help with everything from rebooking a flight to obtain a refund. Online agencies are excellent research tools, allowing you to search for the lowest available fare, and then book wherever you want. But these sites will not display every airline, every fare combination, or every route. Instead, they might show fares from airlines with which they have preferred relationships — called fare bias. Note: Southwest Airlines, the biggest domestic U.S. carrier, does not make its fares available to Expedia, Orbitz, and other online travel sites. You’ll need to visit Southwest.com to find its fares.
✓ Book opaque. Sites such as Priceline or Hotwire, which allow you to “bid” for a seat and offer discounts of between 20 and 40 percent on some routes. In exchange, you give up certain important benefits, which can include determining the exact departure time, the airline, the precise routing, and the ability to reserve a seat, collect frequent flier miles, or change a ticket. Opaque sites are a great option for leisure travelers who are flexible or who are willing to fly somewhere without being on a specific schedule. Most airlines charge more for fares booked at the last minute, so when you need to fly in the next seven days and are flexible, the opaque option may work best.